How to Start a Side Hustle Selling Posters Online With $0 Investment

Mike Berner
9 min readNov 10, 2020

Years ago I was obsessed with posters.

When I was a teenager, nearly every inch of my bedroom wall was covered in some sort of music, movie, TV, and celebrity artwork. Even in college I looked forward to the annual September poster sale.

It wasn’t until a few years ago that I began dabbling more in graphic design. As a Boston area native, I thought it would be fun to create a poster guide for the region’s unique vocabulary. On a whim, I created an Etsy seller account and posted the guide, not really expecting much to happen.

screenshot from author’s Etsy store

Here’s how the product has performed in less than two years:

screenshot from author’s Etsy store

One hit product that generates $1,000+ in revenue might now sound like much. But then I added another winning poster design. Then another, and so on and so forth.

Today my Etsy store ranks in the top 10% of sellers, and I’ve branched out into several product categories. But posters are still one of my top sellers, which is what I will focus on in this guide.

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Mike Berner

Publisher of TheTycoonist.com. Sign up for my free daily business and money news bulletin.